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Posted on January 3, 2015 by clint on Branding, Social Technology

Web Trends 2015: Post-Browser Generation

The Great Mobile Migration The trend in 2014 was to mobile, it marked the first time in history that mobile browsing overtook desktop, a fundamental shift that means if you have a website, make sure it’s optimised for mobile, you may not need to optimise for desktops, depending on your market. Shift Focus That’s great news, […]

Posted on October 1, 2012 by clint on Social Media, Social Technology

What the Corner Store can teach us about Social Media

The buzzwords are getting tired already and yet the majority of business owners still don’t know what it all means: Social Media, Interaction, the Conversation, open dialogue et al: what can Social Media really teach us? The idea of engaging with clients, hearing feedback and acting upon it seems so fresh and insightful and yet, […]

Posted on September 28, 2012 by clint on Social Media, Social Technology, Twitter

Tips to Social Media Success

Whilst it is clear that Brands are owned more by the consumer than the producer today, there are some things that the company behind the brand can do to help maximise Social Media Relevance and Presence, what I call YOUGLE. Firstly, let me explain why consumers own your brand: there are tens, hundreds, thousands or […]

Posted on September 27, 2012 by clint on Social Media, Social Technology

The effectiveness of ROI

When determining the ROI of Social Media, I often get blank stares from clients who wonder how I could incredulously say that ROI can be measured in things other than the bottom line. Here is a beautiful infographic explaining how this works. With thanks to http://www.mdgadvertising.com/