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Posted on November 25, 2014 by clint on Advertising, Branding, Social Media

YouTube ads, really?

I admit, I love YouTube, I get a massive amount of information from the platform for work and I also use it all day at home. Yes, it is true, AppleTV and YouTube have saved my wife and I from total mental collapse, Telletubbies are now available 24/7 in our home and our little man […]

Posted on October 9, 2014 by clint on Branding

The end of the Mega (agency, chainstore etc) we hope.

In the Beginning… Since the beginning of Digital, there has been a shift in the way in which we use media: from consuming to creation, the entire shape of media has shifted. Nothing to See Here Nothing new here of course but it was interesting to watch the traditional Megaliths, the ad agencies, either resolutely refuse to get […]

Posted on September 16, 2014 by clint on Uncategorized

The Friendship Measure

What is an interaction? What is feeling and how can it be measured? We can look at the standard ROI labels and perhaps even measure consumer sentiment by scanning media for positives and negatives, but that doesn’t work for me. How do you measure friendship? Sure, there’s a scale from Best Man and Bridesmaid down […]