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Posted on January 3, 2015 by clint on Branding, Social Technology

Web Trends 2015: Post-Browser Generation

The Great Mobile Migration The trend in 2014 was to mobile, it marked the first time in history that mobile browsing overtook desktop, a fundamental shift that means if you have a website, make sure it’s optimised for mobile, you may not need to optimise for desktops, depending on your market. Shift Focus That’s great news, […]

Posted on November 25, 2014 by clint on Advertising, Branding, Social Media

YouTube ads, really?

I admit, I love YouTube, I get a massive amount of information from the platform for work and I also use it all day at home. Yes, it is true, AppleTV and YouTube have saved my wife and I from total mental collapse, Telletubbies are now available 24/7 in our home and our little man […]

Posted on October 9, 2014 by clint on Branding

The end of the Mega (agency, chainstore etc) we hope.

In the Beginning… Since the beginning of Digital, there has been a shift in the way in which we use media: from consuming to creation, the entire shape of media has shifted. Nothing to See Here Nothing new here of course but it was interesting to watch the traditional Megaliths, the ad agencies, either resolutely refuse to get […]

Posted on September 30, 2014 by clint on Advertising, Branding

Why does advertising cost more in a digital world?

I can safely say that all of us in the media industry have noted the decline in newspaper and magazine sales. It’s hard not to see if one lives in Durban; the dailies are thin, brief attempts at yesterday’s news, although the sister publications in the other major centres are fairing better, along with those […]

Posted on September 24, 2014 by clint on Branding

The art of storytelling and why classifieds will win (at least for now)

In the ’80s and ’90s we were introduced to the idea of product placement in media. When E.T. was lured out of hiding using Reece’s Pieces by Elliot in 1982, the idea was cast as a great way to introduce product to an unsuspecting audience. So what has changed? Product placement became standard, even James […]