I admit, I love YouTube, I get a massive amount of information from the platform for work and I also use it all day at home. Yes, it is true, AppleTV and YouTube have saved my wife and I from total mental collapse, Telletubbies are now available 24/7 in our home and our little man could not be happier.
Personally, if I am looking for interesting content at home, Vimeo is my go-to, however the material is a little dark for a 2 year old, so I watch it less and it therefore remains a little bit special.
On AppleTv YouTube does not display the ads which is a blessing, however it also filters out a lot of the music videos that I can get through a normal browser, but hey, life isn’t all that bad.
What is bad with YouTube though, are the ads, or rather the volume and repetitive nature of the ads on the platform. Sure, I get that I give up some of my time to ads to receive a fairly free 24/7 entertainment experience but really, YouTube, must I be subjected to your Pizza-flipping ad for YouTube 30 times a day?
I advertise on YouTube, I advertise on Adwords and use G+ for al accounts. I’m logged in when I see the same ads, YouTube has my history at their fingertips, so why, why why, must they show me the same ads I’ve either skipped or watched to the end when I just give up and sit in a ball on the floor waiting for the pain to end?
YouTube is to blame here, at least for their own ads, but so are advertisers. I don’t want to see ads on YouTube, I want to be entertained, so make relevant, entertaining content, like these guys at Johnnie Walker did and I’ll hang around. Heck, I might even watch it 10 times and share it in media discussions 200 times.
I also want you to set a limit on daily views, even if I love the ad/advertainment there is a limit to what is funny and cute and inspiring and all the rest of it.
Remember that when we put on our content marketing and advertising hats, we need to remember what it is like without the hat, when we are just consumers looking for a little entertainment. Treat your material like that, set limits, make it fun and stop being so in the face of the people that you want to buy your products.
In fact, know when to just leave them alone.